Hi. We are Ludilens,

game designers
in gamification.

Flow, Fun and Well-being
Optimized Learning
Motivation and Engagement
Real-time feedback
Self-esteem and meritocracy
Maximized Results

We apply
the secrets of games
in your activity, service or
product for that
it produces the effects
listed above.

Every game is an activity with rules and challenges, performed by one or more people in search of a goal.

If you reflect, you will see that almost all human activities have the same characteristics as games.

If so, why are not many activities in our lives as close to fun as games?

One answer is simple: because they were not designed by a game designer. Have you thought about that?

Education & Training

Consulting, design and development of educational games and gamification of classroom courses or e-learning.

Advertising & Marketing

Consultancy, design and development of advergames and gamification for launch campaigns, loyalty, endomarketing etc.

Health & Wellness

Consulting, design and development of serious games and gamification for the well-being of patients and optimization of treatments.

Human Resources

Consulting, design and development of business games and gamification for personnel selection, training and engagement.

Our differentials

Differential nº

01. Specialty

We were born and developed with the DNA of our founder and leader, who, as Game Designer, always saw fun as a great way to reach other ends. We are the extension of his career, dedicated to serious games and gamification in general.

Differential nº

02. Versatility

We design and develop for any physical or digital media. Our business model is flexible to adapt to projects of any nature and size, from board games to VR experiences, from a local school to multinational companies.

Differential nº

03. Laboratory

We are from the industry, but we believe in the integration with the academic universe as the best strategy for innovation. So we created the Flowon, a Gamification Laboratory where we develop pilot projects with students from the Infnet Institute.

Differential nº

04. Design

Our Design process is the result of 3 years of research, undergraduate and in the Master's in Design at PUC-Rio, dedicated to the search for the best way to design games for learning purposes.

In addition to educational games, other types of serious games also work their goals through their players' learnings during the matches. Thus, in the 5 years following the research, +70 serious games were designed by Leandro Costa with his method, sold by the company in which he worked as a game designer (full time) and published / applied by Its buyers - Globosat, Brazil Game Show, Coca-Cola, Ibmec, Diamond Films, UOL and others.

The research became this book, which has become an important reference for game designers and education professionals.

Link to get It on Google Play
Link to get It on Apple Books

There is no form of work as productive as the one that generates fun when producing.

We want to show the world that this is real, that this way of doing exists and is possible for any activity that targets some type of productivity: teaching-learning, work in general, rehabilitation, physical exercises, social communication, etc.

For this, we created Ludilens in 2016, initially under the name GDWays and providing game design services as a whole, including gamification. In 2018, however, the demands on gamification grew and we decided to focus on our specialty, changing our brand in 2019 to Ludilens.

Leandro Costa, lead game designer

Clients & Partners


One of the most honest and dedicated professionals I know. When we work together, he consistently brought new points of view and creative solutions to the challenges, always giving attention to everyone involved (users, customer and team).

Pedro ThiersSenior Game Designer, Gazeus Games

Leandro was one of the first game designers to whom I knew I could delegate tasks with confidence.

Adrian LaubischCEO, Aiyra

[About the book] A mandatory and extremely illuminating reading in the area of ​​games and education.

Rafael Baptistella LuizProfessor of Digital Games and Pedagogy, Universidade Positivo

I consider pioneering the research of Leandro Costa. I highly recommend his book.

Fabiano NaspoliniEditor-in-chief, FabricadeJogos.net

Leandro did an excellent job, not only designing the gamification, but interfering for the better in the design of the experience as a whole, making the interaction much more intuitive and captivating.

André FalcãoTechnology Director, AKOM Studio
Our e-mail


Our phone and WhatsApp

     (+55 21) 996-717-504