game designers
Flow, Fun and Well-being
Optimized Learning
Motivation and Engagement
Real-time feedback
Self-esteem and meritocracy
Maximized Results
We apply
the secrets of games
in your activity, service or
product for that
it produces the effects
listed above.
Every game is an activity with rules and challenges, performed by one or more people in search of a goal.
If you reflect, you will see that almost all human activities have the same characteristics as games.
If so, why are not many activities in our lives as close to fun as games?
One answer is simple: because they were not designed by a game designer. Have you thought about that?
Education & Training
Consulting, design and development of educational games and gamification of classroom courses or e-learning.
Advertising & Marketing
Consultancy, design and development of advergames and gamification for launch campaigns, loyalty, endomarketing etc.
Health & Wellness
Consulting, design and development of serious games and gamification for the well-being of patients and optimization of treatments.
Human Resources
Consulting, design and development of business games and gamification for personnel selection, training and engagement.
Our differentials
Differential nº
01. Specialty
We were born and developed with the DNA of our founder and leader, who, as Game Designer, always saw fun as a great way to reach other ends. We are the extension of his career, dedicated to serious games and gamification in general.
Differential nº
02. Versatility
We design and develop for any physical or digital media. Our business model is flexible to adapt to projects of any nature and size, from board games to VR experiences, from a local school to multinational companies.
Differential nº
03. Laboratory
We are from the industry, but we believe in the integration with the academic universe as the best strategy for innovation. So we created the Flowon, a Gamification Laboratory where we develop pilot projects with students from the Infnet Institute.
Differential nº
04. Design
Our Design process is the result of 3 years of research, undergraduate and in the Master's in Design at PUC-Rio, dedicated to the search for the best way to design games for learning purposes.
In addition to educational games, other types of serious games also work their goals through their players' learnings during the matches. Thus, in the 5 years following the research, +70 serious games were designed by Leandro Costa with his method, sold by the company in which he worked as a game designer (full time) and published / applied by Its buyers - Globosat, Brazil Game Show, Coca-Cola, Ibmec, Diamond Films, UOL and others.
The research became this book, which has become an important reference for game designers and education professionals.
There is no form of work as productive as the one that generates fun when producing.
We want to show the world that this is real, that this way of doing exists and is possible for any activity that targets some type of productivity: teaching-learning, work in general, rehabilitation, physical exercises, social communication, etc.
For this, we created Ludilens in 2016, initially under the name GDWays and providing game design services as a whole, including gamification. In 2018, however, the demands on gamification grew and we decided to focus on our specialty, changing our brand in 2019 to Ludilens.
Leandro Costa, lead game designer
Clients & Partners
